Twitter isn’t that different from Facebook


I got in this conversation with my husband this morning about Twitter.
He, like many of my friends, doesn’t perceive Twitter as something that is as pervasive as Facebook or YouTube. It is also thought that Twitter is more of an emerging tool compared to others.

The question is: “Is there a different, natural progression of how Twitter will grow as a social networks, (where when social products become more mainstream, corporations start joining the crowd)?

I thought this was an interesting question because it affirms that those who use social networking tools tend not to use all that are available. Certain groups of people will associate themselves with one social networking tool and not others. Those “others” are seen as less pervasive, less popular and in some cases, less successful models of social networking and crowd-sourcing.

I do have some thoughts on what groups of people tend to use which social networking tools. Think of it as cliques in a high school. Different people hang out in different cliques, while there are some folks who are cool with everyone all around (and use all social networking tools.)
For now I’ll just comment on Twitter and mention others in a different post.

Twitter users are in a group that I like to think of as “Fledglings.”
You tend to see a lot of start-ups, bloggers and small businesses on Twitter a lot. In other words, those who tend to be more mobile heavy. These are people who embrace new media technologies and don’t stop to ask what is it but figure out what they want to use it for.

I have been there as part of my personal Twitter community…it is a nice way to “escape” from your one person office and stay connected to the world at large and keep up on the news. And, those in Africa with limited access to robust tools have made Twitter their communication vehicle as well.


  • http://twitter.com/PeterPaluska Peter Paluska

    Hi Clara,

    From my observations, I would say that Twitter and Facebook are the primary one-two punch at this point when it comes to any brand's social networking strategy and presence. For example, if you watch the Today Show on NBC, or any other similar program, you will see that they have both Twitter and Facebook symbols appearing at the bottom of the screen, reminding viewers to check in with them via these channels. I think YouTube is now very much part of this, as well, which makes sense as it is the second highest volume search engine after Google on the Internet. So, yes, it is clear that a well-rounded program using these three primary tools, along with a few others (say Tumblr), is going to deliver the best benefit.
    Cheers!

    Peter

  • http://www.clarakuo.com/ Clara

    That's interesting that you mention YouTube because it is a social networking tool, but it often gets missed or glossed over. Coca Cola did an awesome job with their YouTube campaign, by the way. They placed a vending machine on a college campus, which surprised a lot of students when it spouted out stuff like hot pizza! http://www.youtube.com/watch?v…

  • http://www.danielhoang.com danielhoang

    I remember reading somewhere that Facebook is for keeping in touch with people you know and Twitter is the place to meet new people you don't know.

  • Anonymous

    I do agree, I think that’s the best way of defining it for individuals, for business though i think it is a little different

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