The Lead Generation Conundrum


Lead generation is everyone’s problem. And although most people wouldn’t necessarily call it “lead generation” or put it into those terms, it doesn’t matter who you are–a singular person putting on an event with a special author, a non-profit looking for volunteers, a company with a service to sell, a retail store or a blogger. Everybody needs lead generation.

Now that we have it established, what is lead generation? It’s the process of driving and attracting people to your product, service or website.

One popular way of getting people to recognize your service, product or website is by hosting an event that allows the common benefit of others mingling with each other. Then you have the chicken and egg problem where it’s absolutely necessary to promote your event, when what you really want is to promote a service that you provide to potential clients.

So, why do it?

Careful execution of soft campaigns that drive the message of your business are important to establishing your company’s credibility and building trust with prospective customers. Now, if your objective is to build trust rather than get immediate sales, that can increase your brand equity and bring customers to you rather than going after hard sales.

So, what are your lead generation strategies and what has been the most successful?

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This entry was posted on Tuesday, November 11th, 2008 at 3:59 pmand is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
  • http://www.bluebookadvertising.com Mike Thompson

    We use some of the old favorites for lead generation such as networking meetings. You just meet, usually at a restuarant for breakfast and you exchange business cards ect. and so much time is alloted to share about your particular product or service. We find this to be an effective means of leads and is does quite well building trust. The only downfall is that with this method one does have to drive somewhere and be in a good mood.

    Then our favorite and most recent means of generating leads come though some New Innovations in mobile marketing, communications and business cards with a face value. It seems that the little beep beep, hinting that we just received a text message gets our attention just about every time. To read more about this mobile marketing strategy read on…

  • clarakuo

    Mike that is interesting and certainly mobile marketing is really useful for consumer marketing. But like using social media, I bet B2B business are probably challenged with using something like mobile marketing, unless it’s for something content related and in their profession.

    Networking is also a toughie, since it takes time and a lot of motivational drivers to convince people that your event is better than others. Same goes for webinars.

  • Pontiflex

    Hi

    You are absolutely right when you say “Everyone needs lead generation.”

    If you think about it a large part of online advertising such as banner or search advertising is all about driving people to your web site or sign up page and trying to get a lead. Lead generation is different, because it charges only if the person signs up – and not for a wasted click or impression.

    The most important thing for lead generation is transparency – i.e the person signs up for your offer knowing what she or he is signing up for & the advertiser knows exactly where the lead is coming from.

    This way the advertiser and the consumer can have a meaningful interaction – be it through a phone call, website, newsletter, or loyalty program.

    Thanks
    Arun Krishnan
    blog.pontiflex.com

  • http://www.appointmentsetting.com/ appointment setting

    I am currently using the social media is my preferred tool for generate leads to my small business. SEO and PPC also good choice for your business.

  • webdesigningcompany

    This article Lead generation is so informative U have shared a nice topic with great useful points here,,,that would be great use here.

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