Millenium Marketer

Between a bottle of Heinz Ketchup and Safeway Ketchup of the same volume, the only difference is the price. The number of ingredients are the same.

Between a bottle of Safeway Ketchup and Safeway Organics Ketchup, the difference is in the number of ingredients. Safeway Organics Ketchup only contains Tomato Concentrate, Sugar, Salt, Onion Powder and Spices, all of which are organic.

Both Heinz and regular Safeway ketchup have 10 ingredients and both contain corn syrup. (I hate corn syrup.)

Safeway Organics Ketchup has less ingredients and yet it costs $1.00 more than Safeway Regular Ketchup.

So, Heinz should probably start making Organic Ketchup and charge $1.00 more than their regular ketchup brand.

Wednesdays is my usual Toastmasters meeting at Adobe. I mentioned to a few in my Twitter community this morning that I would be posting on this later and I received a nice, very intriguing, and challenging reply:

Ah…good question Elliott. First, to the contents of my speech, and then a little bit on how that is related to Elliott’s question.
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