Millenium Marketer

Recently, I’ve been writing more for TriplePundit. It’s forcing me to think really critically about business and sustainability. I love the feeling of talking to people about the subjects that matter, too.

If you want to find my old articles you can go to the Triple Pundit website and click my name. but before that check out this article I wrote about Starbucks.

I wrote about Starbucks just a few weeks ago, questioning whether America’s best loved coffeehouse is greenwashing. My opinion is a little more middle of the road now.

“We’re aggressively pursuing strategies that address this problem to mitigate and reduce the impact of our global environmental footprint,” Hanna tells TriplePundit, (because climate change poses a threat to their coffee business.) While I admire Starbucks for being so vocal about what they are doing…no one can deny that Starbucks is the 800 pound gorilla in the room…The Cup Summit was a fascinating case study with lots of academic talk about “systems thinking,” but let’s get serious: a company like Starbucks with so much power has huge potential to do better.

4/29/2010 UPDATE: The article was featured on the Starbucks Gossip blog. One comment on the subject: “Just from purely financial and stocking point of view this is a waste, How often in the summer do you call around to find Iced Venti cups?”
Also interesting: some baristas point out that baristas are also partly responsible for this waste because their free drinks on breaks are also in paper and plastic.

3P got 24 tweets on this particular subject. That’s a lot of eyeballs and I’m humbled to be part of such a network.

Also: interesting perspective FOR Starbucks on a blog about accountability and profitability.

Between a bottle of Heinz Ketchup and Safeway Ketchup of the same volume, the only difference is the price. The number of ingredients are the same.

Between a bottle of Safeway Ketchup and Safeway Organics Ketchup, the difference is in the number of ingredients. Safeway Organics Ketchup only contains Tomato Concentrate, Sugar, Salt, Onion Powder and Spices, all of which are organic.

Both Heinz and regular Safeway ketchup have 10 ingredients and both contain corn syrup. (I hate corn syrup.)

Safeway Organics Ketchup has less ingredients and yet it costs $1.00 more than Safeway Regular Ketchup.

So, Heinz should probably start making Organic Ketchup and charge $1.00 more than their regular ketchup brand.

This morning, Obama was elected into office. Some studies suggest that presidents age while in office. Just check out some pictures of presidents who have aged during their term.

Bogus? I’ll let you be the judge.

Wa-ka-me
A sea vegetable said to have high levels of thiamine, calcium, iodine and niacin. Allegedly prevents wrinkles.

Although the media says that Obama enjoys playing basketball and keeps physically fit, it wouldn’t hurt for our freshly inaugurated president to try something new, especially in anticipation of those photos four-years-later. Some recipes suggest wakame with avocado, garlic and no salt for an extra kick, a boost of immunity and necessary fatty acids.

Jump on the wave of the new raw foods diet, Mr 44th President.