I got this e-mail campaign sent to my mailbox. It was a little weird. Do you want me to Fan your Facebook page so I have a chance to win money? Or because I am really a fan of your company?
Back to basics: Social Media is about groundswell support, not top-down marketing management.
What could they have done instead? It depends, but let’s say the goal is to share information so that they position themselves as not just the “Job Shop” but also the Job Experts.
They could…
encourage their employees to pro-actively work inside of Twitter with a goal to do outreach to their Twitter community, maybe by offering useful advice on jobs that are available.
They could create the Facebook Fan group so that people can share their tips and tricks on job hunting, and Job Shop could post their helpful hints on how to work with temp agencies (including themselves).
Bonus: You should get a more engaged community and it’s less likely that someone will join your “Fan Page,” take the money and run and forget about it.
OK, I get it though. If someone joins your Fan page, then maybe their friends will see their status. But you certainly won’t get advocates rooting for you, which is a double plus.
