I’m preettty involved in other stuff right now since this is the week before President’s Day weekend, so I’ll leave you with one thought about brands and shopping. Just because one brand is hotter than the other (and more expensive) doesn’t mean that it is better.
Case in point: The Creative Zen Stone vs. the iPod Shuffle.
$19.99 vs. $49.99
The Zen happens to have an FM radio and have the same form factor but it’s $30 bucks cheaper. It’s classic marketing.
The takeaway:
Marketers, ramp up your brand = ramp up your revenue.
Those who have products labelled as market followers have faith in your product, ramp up the product volume and find innovative ways to capture those laggards who are less likely to jump at the chance to buy a new product the day launch day hits.
