Mission
The Millennium Marketer is a writing journey about the issues facing business professionals in the post Y2K world. This means anything from blogging practices, social media, Silicon Valley Industry news to marketing for entrepreneurship and the challenges thought workers face managing productivity and efficiency.
Here are a few of the issues that this blog intends to address:
Generation Y and Info-preneurship
This is a place for me to form thoughts and observations about what it means to be a young professional in the web 2.0 era, where the web is a vast wildlands of information. The internet has become a huge enabler for many people to get information fast and publish information fast. This is the evolution of info-preneurship, which comes with its own challenges.
The Millennial Pivot of Branding and Social Media
Social media has changed our culture dramatically in ways that we cannot yet understand. While most consumers don’t use social media fanatically, there are many companies that are starting to find ways to win consumer attention through use of social media. It is essential to how companies and individuals brand themselves. What will this mean for marketers and how will consumers/customers respond? How are current high-tech companies being affected by the constant pressure to present high value-add products and services? And how does this present opportunities and challenges to entrepreneurs?
Aimed at the discovery of new media, new ways of communicating and collaborating, this blog (like most) is always changing.
Comment Policy
This blog accepts all comments, and does not represent the views of commenters. It is moderated only to catch spam.
[updated on March 27, 2010]
