The Millennium Marketer

Hey, Wanna Chat?

May 15, 2008 · No Comments

I remember the old days on AOL, where people would just search your location and send you an IM, which said, “Hey, Wanna chat?” It sounds antiquated now because the novelty of that has worn off. You don’t have to ask for a GIF or a PIC anymore either.

Since I’m a little bit old skool, I’m asking you this question to harken back to the good ol’ days of IM, AOL and Geocities.

Hey, Wanna chat?

Try moving out of your feed reader and into this website to post your own comments. At the moment Feedburner seems to be my best friend in telling me what people are interested in, but I want to hear it from you first.

If you’re looking for new content to read, come check out my column on an eco-friendly business blog, Triple Pundit. I feature mainly entrepreneurs or people with a sustainability view, which is really a jumping off point from the Start-Up 101 series that I was writing on this blog.

Find me on Twitter or if you’re more traditional, send me an email (contact at clarakuo dot com) and I’ll be happy to have a conversation with you there.

Can’t wait to meet you!

→ No CommentsCategories: Social Media

Ideas for Better Blogging Roundup

May 14, 2008 · 1 Comment

I’m always trying to figure out how I could blog better and keep people coming back to this website. One of the trends that seems to work well is to write about writing. I’m starting to notice that when I comment somewhere, I get links to my blog. Social bookmarking also seems to work well. My best day was May 3, thanks to a bunch of referrals from StumbleUpon. But it’s already May 13. Needless to say, blog maintenance if you are to do it as a profession is a campaign in itself.

Introspective thoughts aside, I’ve compiled a list of blogging advice from different sources which is a great way to get a good review of what you’re doing well and other things you could improve. Please leave a comment and add your links since it’s without a doubt that I will have missed a number of interesting posts.
Keep reading →

→ 1 CommentCategories: Social Media · Writing
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Authenticity is the New Marketing

May 13, 2008 · 3 Comments

Maybe you’ve heard the words before: authenticity, transparency, etc. I’ve read in different places at different times that authenticity and community building are important, especially when there is a class of people who do not believe advertising. Read on about an interesting example of traditional, old skool marketing.
Keep reading →

→ 3 CommentsCategories: Observations · Social Media
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Hello Digital Immigrant!

May 9, 2008 · No Comments

I’ve always been good with foreigners, and was very well known in my college years to be the welcome wagon, give you a tour of campus and the best places in downtown San Jose, and whatnot.

But this is kinda silly, because I see a HUGE opportunity to now welcome digital immigrants.
I owned my first Mac when I was 9 years old (Thanks Dad!) so I guess that qualifies me as a Digital Native. As for Digital Immigrants, that is all you who are wondering “what is social media and what do I with it?”

The first rule of learning about social media is to be open minded. You can’t learn anything if your thought is “Well, that’s not how they did it years ago.”

OK, I agree social media is a HUGE buzz word, and maybe you really don’t have time to get involved. I admit, it is also a very addictive medium because it’s interactive.

But we all have to learn to innovate, and that also means playing nice with the late adopters. There’s apparently this entire market of people who are now familiar with the web when it first emerged in the 90s, and are curious about social media, but are absolutely confused about where to start. Ironically, I write a blog, so I’m not exactly sure how Digital Immigrants will find this post, but if you are curious about what is a:
“blog”
“Twitter”
“Cloud Computing”
… read on. Let’s see if we can make this a good jumping off point for you.
Keep reading →

→ No CommentsCategories: Observations · Social Media · anecdote
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Branding and Your Company’s Organization

May 8, 2008 · No Comments

Wednesdays is my usual Toastmasters meeting at Adobe. I mentioned to a few in my Twitter community this morning that I would be posting on this later and I received a nice, very intriguing, and challenging reply:

Ah…good question Elliott. First, to the contents of my speech, and then a little bit on how that is related to Elliott’s question.
Keep reading →

→ No CommentsCategories: Entrepreneurship · Marketing · Observations · Social Media
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